As we look ahead to 2025, artificial intelligence (AI) continues to be a transformative force in the logistics industry. While AI itself is not new – with research dating back to the 1960s – it’s the recent advancements in Generative AI that are opening doors to possibilities previously unattainable in logistics.
This new generation of AI technology is helping to digitalize and automate historically problematic areas, creating opportunities for efficiency and innovation that we are only just beginning to explore.
Generative AI: Redefining Supply Chains
At LEMAN, we see the integration of AI as essential to the future of logistics. Generative AI, in particular, is unlocking unprecedented potential across various functions. By automating tasks like data analysis and decision-making, we can enhance the responsiveness and accuracy of supply chains.
We are currently exploring the potential of AI in several critical areas:
- Predictive Analytics: AI’s ability to analyze vast datasets and predict outcomes can help us anticipate and prevent disruptions. For instance, we are ideating solutions that utilize AI-driven deviation detection to foresee issues like traffic or weather-related delays, allowing for real-time route adjustments.
- Automation: Routine processes like shipment tracking and document approval are ripe for automation through AI. While we’ve already streamlined some of these processes, we believe that AI can further free up human resources to focus on more strategic activities, allowing us to better serve our clients.
- Deviation Detection: Another key area is the detection of anomalies in operations. LEMAN’s current initiatives focus on leveraging AI to provide early warnings about potential issues. This proactive approach ensures that we can take corrective actions before any disruptions affect our operations or customers.
These initiatives are not yet full-scale projects but are important areas we are investigating in the early stages. The shift from ideas to implementation will undoubtedly bring substantial benefits to our supply chain operations.
AI at LEMAN: A Focus on Strategic Growth
While much of our focus is on using AI to optimize logistics functions, it’s also important to recognize the broader business benefits. One area where we are actively implementing AI is in improving operational efficiency. For instance, AI has transformed our invoice approval process, dramatically increasing speed and accuracy.
Additionally, we are working to enhance other areas of our operations through AI. Although we’re not yet publicly sharing details, pricing strategies driven by AI are an area we are heavily focused on. These technologies help us stay competitive and provide better, more dynamic pricing models that align with market conditions.
The Importance of Legal Compliance in AI Adoption
As AI technology rapidly evolves, it’s crucial to stay ahead of the legal landscape, especially with the introduction of the EU AI Act. This landmark legislation, which came into force on August 1, 2024, sets a comprehensive framework for regulating AI systems across the European Union.
The Act focuses on ensuring AI systems are safe, transparent, and aligned with fundamental rights. It establishes a risk-based classification, with high-risk AI systems, such as those used for recruitment or critical infrastructure, facing stringent compliance requirements, including risk assessments, human oversight, and strict data governance protocols.
At LEMAN, we are committed to adhering to these evolving regulations. We are closely monitoring the AI Act’s provisions, ensuring that our AI initiatives remain fully compliant as we explore and implement AI-driven solutions. As the EU sets global standards for responsible AI deployment, we are dedicated to aligning with these regulations to ensure trust and transparency in all our operations
Navigating the Future of AI in Logistics
The logistics industry is set for substantial transformation as AI becomes increasingly integrated into day-to-day operations. Companies that embrace these changes will gain a competitive edge by streamlining processes, reducing costs, and improving customer satisfaction. However, it’s important to acknowledge the challenges AI brings, particularly regarding investment and implementation.
At LEMAN, we remain committed to being at the forefront of AI innovation. A dedicated team of colleagues is actively exploring areas where AI can make the greatest impact. This collaborative effort ensures that we continue to lead the way in logistics, offering cutting-edge solutions for our clients.
While the road to full AI integration is still unfolding, the future is bright for companies that are willing to invest in these technologies. As AI continues to evolve, so will our strategies, ensuring that LEMAN remains a leader in the logistics industry.
This analysis was authored by our Group CIO, Morten Holm, as LEMAN’s contribution to the ongoing industry debate. For more insights or to discuss the potential of AI in logistics, feel free to reach out to Morten directly.