At LEMAN, we believe logistics should flow – for our customers and our colleagues alike. But as booking volumes continued to grow, so did the number of emails, PDFs and free-text requests landing in our inboxes. Each one required time-consuming manual processing, slowing down operations and pulling focus away from what matters: our people and our customers.
To address this, we partnered with Flowtale to introduce Flowform – an AI-driven booking assistant tailored to the real-world needs of freight forwarders.
From manual workload to meaningful impact
Today, Flowform automatically reads incoming booking requests, extracts key details like sender, recipient, dimensions and reference numbers, and converts them into structured data. It applies our business rules, flags inconsistencies, and prepares the data for seamless entry into our systems.
The result? What used to take up to 15 minutes per booking now takes just over 6 – and in the best cases, only 2–3 minutes. More importantly, our colleagues spend less time chasing missing data and more time solving complex logistics challenges.
“Flowform has enabled us to streamline large parts of our booking process and reduce friction in daily operations,” says Anders Skovbjerg, Team Lead at LEMAN. “We’re not just saving time – we’re improving flow and focus.”
Automation with people at the centre
The solution is now in use across several departments and countries, and the more we use it, the smarter it gets. As data quality improves and the AI continues to learn, we expect the efficiency gains to grow further.
For us, automation is not about cutting people. It’s about enabling them. With Flowform, we can scale our operations more intelligently – and give our colleagues the freedom to focus on the parts of the job that truly require a human touch.
This is what we mean when we say we’re #ProudlyDrivenByPeople.