LEMAN market analysis: Current trends and future outlook in air and road logistics 

Drone photo of parked trucks

The global freight forwarding market is on a significant growth trajectory, anticipated to expand from USD 200 billion in 2022 to USD 320 billion by 2032, reflecting a compound annual growth rate of 5.5%. This expansion is fueled by the continuous evolution of international trade and the rising demands of e-commerce. 

Key growth factors

  • Global trade and e-commerce: A surge in international trade activities and the booming e-commerce sector necessitate advanced freight forwarding solutions to efficiently manage the global movement of goods. 
  • Technological advancements: The integration of cutting-edge technologies such as IoT, AI, and blockchain is transforming logistics operations by enhancing transparency and optimizing supply chain efficiency. 
  • Emerging markets: The Asia Pacific region, recognized as the fastest-growing logistics market, is experiencing rapid growth due to industrialization, significant infrastructural investments, and an expanding e-commerce sector. This is one of the reasons why in the past year we have opened offices and developed new partnerships in countries such as Vietnam and Taiwan, and it is a path we will continue to pursue. 

Strategic focus on sustainability and innovation 

Sustainability is increasingly becoming a strategic focus in logistics. LEMAN is committed to adopting sustainable practices that support our customers’ climate accounting needs. We are proud to offer free CO2 reports to all customers, a service that is unique within the industry. This not only helps our clients track and manage their environmental impact but also reflects our commitment to transparency and accountability in sustainable logistics. We anticipate that openness and clarity in sustainability reporting will become even more critical in the years ahead, and LEMAN is leading the way in this evolving landscape. 

Challenges and opportunities 

Navigating complex customs regulations and adapting to specific market demands pose significant challenges. However, these also present opportunities for LEMAN to leverage our expertise to deliver customized solutions that cater to the nuanced needs of diverse markets. 

Future of logistics: Predictive insights and strategic movements

  • Technological integration: Ongoing advancements in AI and machine learning are poised to further enhance operational efficiencies in logistics. Embracing these technologies will allow for better predictive analytics, essential for strategic planning and resource allocation. In 2023, LEMAN has invested millions in updated IT systems, and we will continue to do so in order to be at the forefront of developments. 
  • Sustainability initiatives: Continual investment in sustainable logistics practices will remain a priority, aligning with global trends towards environmental stewardship and corporate responsibility. We are experiencing an increasing desire from our customers for more sustainable partnerships, and this is a demand we are happy to meet. 
  • Expansion of sales channels: The evolution of omnichannel retailing necessitates sophisticated logistic solutions that can integrate smoothly across various platforms, from online stores to social media channels and beyond. 

Sector-specific trends

  • Carrier diversification: With the rise of regional carriers and the decline in dependency on major US carriers, there is a shift towards more diversified and cost-effective shipping solutions. 
  • Last-mile and urban logistics innovations: The growth in micro-fulfillment centers and the use of delivery lockers are revolutionizing last-mile delivery, crucial for enhancing customer satisfaction in urban settings. 
  • Automation and digitalization across the supply chain: The logistics sector is increasingly adopting digital solutions, from automated warehousing to sophisticated management systems that ensure real-time visibility and efficiency. 


The logistics sector is experiencing unprecedented growth driven by innovations in technology and a shift towards sustainable practices. As a leader in this evolving landscape, LEMAN is well-positioned to leverage these trends to enhance efficiency, reduce costs, and meet the dynamic demands of our customers. 

Strategic recommendations 

LEMAN will continue to invest in cutting-edge technology and infrastructure while expanding our global footprint in strategic high-growth markets. By focusing on sustainability and embracing digital transformation, we aim to remain at the forefront of the logistics industry, delivering exceptional value to our clients and partners.